15,000 Media Contacts 2010 Edition

Overview of 15,000 Media Contacts 2010 Edition by Summitsoft

The 15,000 Media Contacts 2010 Edition by Summitsoft is a comprehensive database designed for PR professionals, marketers, and business owners looking to expand their media outreach efforts. This software offers an extensive collection of media contacts, enabling users to effectively connect with journalists, editors, and influencers across various platforms and industries.

User Interface and Experience

The interface of the 15,000 Media Contacts software is user-friendly, which is essential for professionals who may not have extensive technical skills. Upon launching the program, users are greeted with a clean layout that facilitates easy navigation through the features available. The design prioritizes functionality, presenting options in a straightforward manner to streamline the process of finding and utilizing media contacts.

Database Features

This edition includes a rich database with over 15,000 media contacts. Some of the notable features include:

• Diverse Contacts: The database incorporates a wide range of media professionals, including reporters, editors, producers, and more from various industries.
• Search Functionality: Users can efficiently search for contacts based on specific criteria such as location, publication type, or keyword. This helps in targeting the appropriate media professionals for particular campaigns.
• Email Addresses: Each contact profile often includes verified email addresses ensuring that outreach efforts are directed to the right recipients.

Data Accuracy

Data accuracy is critical in any media outreach endeavor. Summitsoft understands this need and routinely updates their database to ensure the contact information remains current. However, users should periodically verify contact details since personnel changes in editorial positions can occur frequently. Maintaining an updated strategy will maximize outreach effectiveness.

Integration with Other Tools

The 15,000 Media Contacts software can seamlessly integrate with various CRM systems and email marketing tools. This functionality allows users to efficiently import/export contacts into their ongoing campaigns without having to manually enter data multiple times. Such integration can significantly enhance productivity and efficiency in managing public relations efforts.

Email Campaigns

This software enables users to set up targeted email campaigns directly from within the platform. Users can compose emails, utilize templates for common outreach scenarios, and track responses through built-in analytics tools. Email campaign capabilities include:

• Email Templates: Pre-made templates cater to various outreach purposes including press releases and pitch emails.
• Tracking Functionalities: Users can analyze open rates, click-through rates, and responses enabling them to adjust their strategies continually.

Cost Efficiency

The cost of the 15,000 Media Contacts 2010 Edition is generally considered competitive compared to similar databases available on the market. When weighing its benefits against potential outreach gains, users tend to find it a reasonable investment given the extensive database coverage it offers. Professionals looking at budget-friendly options for PR outreach will find this tool particularly advantageous.

Support and Resources

Summitsoft provides strong customer support alongside the software purchase. Users have access to a variety of resources such as:

• User Manuals: Comprehensive manuals detailing every feature enhance user understanding and capability.
• Email Support: Direct email support connects users to knowledgeable representatives who can assist with any issues or questions that arise.
• Online Tutorials: An array of online resources demonstrates best practices for using the software effectively.

Potential Drawbacks

No product is without its flaws; while the 15,000 Media Contacts tool offers a wealth of benefits, there are some potential drawbacks users should consider:

1. Data Freshness: Though attempts are made to keep data current, changes in personnel might not be reflected immediately after they occur.
2. User Limitations: Some may find limitations within customization options for reports generated from email campaigns or analytics associated with user interactions.
3. Lack of Advanced Features: Compared to other higher-end solutions on the market, some advanced features such as social media analytics might not be offered.

The 15,000 Media Contacts 2010 Edition by Summitsoft serves as a valuable resource for public relations professionals seeking an affordable yet comprehensive solution for building relationships with media personnel. While competitors may offer more specialized features or centralized approaches for larger teams, this software remains an effective choice for individuals or small businesses looking to optimize their media outreach strategies.